As advisory firms invest in AI and digital transformation, many overlook their most valuable asset: institutional intelligence. This article examines how advisory firms can use AI, knowledge management and decision intelligence systems to capture expertise, support knowledge transfer and preserve organizational wisdom. It explores how firms can scale best practices, improve advisor development, create consistent client experiences and reduce dependence on individual experts. For advisors focused on succession planning, enterprise value and advisory firm growth, institutional intelligence may become a stronger competitive advantage than AI alone. The firms that successfully combine AI-enabled workflows with human judgment and institutional knowledge will be best positioned for the future of advisory.